Over the last two decades, I have been a soccer mom, a team manager and served as President on the Board of a Southern California soccer club. My youngest daughter played club soccer from U8-U18 and went on to play Division 1 in College.
During all this time I developed a unique perspective on soccer through my business life as well. My marketing agency negotiated, developed, and executed major national initiatives in the soccer space for brands like Makita and Glidden, as well as regional programs with Stremick’s Heritage Organic Milk, Horizon, and Dunn-Edwards Paints. As a result, I became immersed in the business side of soccer at varying levels: club, state associations, independent tournaments and leagues, Major League Soccer (teams and governing body), and national federations (US National and Mexican National Teams).
I have hosted international players in my home, marketed training programs for entrepreneurial coaches, and have overseen the development of a club-wide low-cost training program.
In short, I’ve learned a thing or two about soccer, and I want to share some of those key learnings with you.
Shari’s Book Surviving Club Soccer: A Parent’s Journey is a must-have for Soccer Parents